50k Increase in Pipeline

Outomated is designed to help developers ensure that their websites or web applications work seamlessly across different browsers and devices. With their tool, you can easily test your website’s functionality, layout, and performance on various browsers, as well as on different operating systems and screen sizes.

Location: Vancouver, Canada

Industry: SaaS

Challenges

Outomated is an emerging startup operating in the highly competitive market of test automation SaaS solutions.
The company is currently in the early stages of establishing product-market fit (PMF) with its initial customer base and has been relying on founder-led sales efforts to achieve this objective.
While one founder has been dedicating their efforts towards product development, the other has been focusing on sales activities.
To expedite the process of achieving PMF, Outomated was looking for someone to take ownership of the entire marketing funnel.

Strategy

To address the issue of low conversion rates from inbound traffic, I undertook a complete website overhaul, implementing a new positioning and design system.
Subsequently, my focus shifted towards optimizing search engine rankings and developing content marketing strategies to increase non-branded organic traffic.
Within a span of three weeks, we were able to achieve top-five rankings for more than ten blogs, resulting in a substantial increase in high-intent traffic volume.
Additionally, I targeted competitor Google ads to attract potential customers with strong purchase intent.
This approach not only helped drive the sales pipeline but also provided valuable early feedback for our product pivot.

Outcomes

50K

New Pipeline Increase

10k

New ARR Increase

As a bootstrapped early stage startup, we sought a skilled marketer to take charge of our entire marketing efforts, while requiring minimal additional resources. We were fortunate to have John Selvinraj join our team, and his past experiences with SaaS companies proved invaluable in rapidly iterating and achieving channel market fit. His efficient and decisive approach was crucial to our success as an early stage startup. We highly value John’s contributions and would welcome the opportunity to work with him again in the future.