Let's Talk

$1.8 Million in New ARR

Mentis Data (Now rebranded as Mage Data) is the leading solutions provider for data security and data privacy software for global enterprises. Top Swiss Banks, Fortune 10 organizations, Ivy League Universities, and Industry Leaders in the financial and healthcare businesses protect their sensitive data with the Mage™ platform for Data Privacy and Security.

Location: New York, USA

Industry: SaaS

Challenges

  • The competition between Mentis and its industry counterparts can be likened to the biblical tale of David versus Goliath.
  • Mentis, a bootstrapped company, has received accolades from both analysts and customers.
  • Meanwhile, established players such as IBM and Informatica possess substantial financial resources.
  • Thus, engaging in direct competition with these giants would likely prove ineffective.
  • The primary challenge, therefore, was to generate revenue in this context.

Strategy

  • In our Google Ads strategy, we concentrated on competitors’ specific campaigns, as we believed they would have a higher likelihood of generating sales and a shorter sales cycle.
  • For our Search Engine Optimization (SEO) approach, we targeted long-tail variations of high-intent non-branded search terms, as shorter seed keywords were already dominated by industry giants such as IBM and Informatica.
  • Furthermore, we collaborated closely with our North American sales team to implement a multi-channel Account-Based Marketing (ABM) strategy, ensuring we engaged with qualified leads from our target accounts throughout their entire lifecycle.

Outcomes

$1.8 Million

Net New ARR

$3.3 Million

New Pipeline Generated

33%

CPL Reduction

10%

Sales Cycle Reduction

Mage Data Logo

“I worked with John for several years. He approached every conversation and project professionally and reliably. He has deep digital marketing knowledge and is always ready to take on new challenges and showcase his digital passion. John is smart and creative and his ability across all of digital marketing is more than impressive. I would highly recommend him to help any organization wanting to take its digital marketing to the next level.”

Harriet K. Schneider

Harriet K. Schneider

CMO, Mage Data

Related Case Studies

100ms

100ms is building powerful SDKs that will allow developers to build interactive experiences with gold-standard audio-video quality in few days.

Outomated | Cover Image

Outomated

Outomated is designed to help developers ensure that their websites or web applications work seamlessly across different browsers and devices.

Anandhamaya Yoga Studio

Anandhamaya Yoga, founded by Bhuvaneshwari Ganeshan and located in India, specializes in offering adaptable yoga therapy to corporate professionals.

View More Case Studies
John Selvinraj | Favicon - Transparent
Copyright 2025. All rights reserved.
Linkedin Link Dribbble Envelope