85% Reduction in Hubspot Workflow Complexity

As the Account Manager for InMobi at Media Garcia, I led a transformative project that revolutionized how one of our largest clients managed their lead nurturing workflows. InMobi, a global powerhouse in mobile marketing technology, trusted us with streamlining their complex marketing automation system, and I took personal ownership of this challenge.

Location: Minnesota, USA

Industry: Marketing Technology

Challenges

Inherited a complex system of 132 lead nurturing workflows that required meticulous property tracking
Our client’s marketing team was struggling with inaccurate lead status tracking due to workflow exits
Each workflow required redundant setup steps, consuming valuable time and resources
The branching complexity was making it increasingly difficult for the InMobi team to maintain and troubleshoot their systems

Strategy

Designed and implemented a centralized workflow management system to replace the distributed approach
Created two master workflows for enrollment and unenrollment management
Strategically utilized HubSpot’s native “Contact is currently active/inactive” filter conditions
Led a careful, phased implementation to ensure zero disruption to ongoing campaigns
Personally oversaw the creation of detailed documentation for InMobi’s operations team

Outcomes

85% Reduction

Workflow Setup Time

100% Accuracy

Lead Status Tracking

132

Workflows Simplified

40%

Troubleshooting Time Decrease

John brings a rare combination of deep HubSpot expertise and exceptional client communication skills to the table. As InMobi's Account Manager, he consistently demonstrated the ability to translate complex technical solutions into clear, actionable strategies. His recognition as top performer for three consecutive months speaks to his impact, but what truly sets him apart is his ability to build lasting client relationships. He's exactly the kind of talent every HubSpot agency needs.