156% ARR Growth in 15 Months

As the sole marketer at Alli AI, I transformed a bootstrapped AI SEO platform from $640K ARR into a $1.64M revenue-generating powerhouse. Taking complete ownership of the marketing function, I orchestrated growth across multiple channels while maintaining the efficiency expected in a bootstrapped, Product-Led Growth (PLG) environment.

Location: Delaware, USA

Industry: AI / SaaS

Challenges

  • The real challenge wasn’t just about implementing growth tactics – it was about orchestrating comprehensive marketing operations as a solo practitioner
  • Three Account Executives needed a consistent pipeline, but we lacked the infrastructure to effectively scale lead generation
  • Our bootstrap environment demanded exceptional efficiency in every marketing investment
  • Limited brand recognition in a highly competitive SEO tools market required innovative differentiation
  • Marketing operations were manual and fragmented, hindering scalability
  • Multiple marketing channels needed simultaneous experimentation and optimization

Strategy

  • Implemented HubSpot as the cornerstone of our marketing-sales workflow
  • Developed automated nurture journeys to accelerate the sales cycle
  • Built a data-driven decision-making framework to ensure bootstrap efficiency
  • Strategically scaled Google Ads from zero to $25K monthly spend with rigorous LTV:CAC optimization
  • Created a high-conversion (18%) demo booking funnel
  • Designed and executed programmatic SEO strategy targeting high-intent keywords
  • Led complete website redesign focused on conversion rate optimization
  • Leveraged our own AI SEO platform to drive organic growth
  • Orchestrated successful presence at London SEO XL to amplify market presence

Outcomes

156%

ARR Growth

377%

Organic Traffic Growth

163%

Increase in Demo Bookings

4.24:1

LTV/CAC Ratio

Alli AI Logo

As a bootstrapped founder, trusting your entire marketing function to a solo marketer - especially remote - is a leap of faith. But John quickly proved himself, bringing a perfect mix of strategic thinking and hands-on execution. Despite the time zone differences, he integrated seamlessly with our team and became a crucial part of our growth story.

Kyle Duck

Founder, Alli AI

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