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90% Reduction in Sales Outreach Time

Lockall is a provider of cloud-based on-demand smart lockers headquartered in France. They offer storage space and units in the heart of Paris, but also at a 10 min drive from Disneyland resort Paris with the brand new Lognes 77 storage center.

Location: Paris, France

Industry: Office Workspaces

Challenges

  • Lockall faced a significant challenge in managing a high volume of sign-ups across both their B2B and B2C pipelines, all sourced through referral partners.
  • The absence of segmentation posed a significant hurdle in identifying and prioritizing valuable leads over others.
  • To optimize limited manpower, efficient lead prioritization was the need of the hour.
  • The implementation of complex workflows, utilizing meeting outcomes and email opens, was critical in effectively reaching out and nurturing the leads.

Strategy

  • Through the implementation of Zapier automation, Referral Factory’s integration with Lockall’s cloud telephony system was successfully reimagined.
  • The correct mapping of values paved the way for the effective segmentation of inbound leads through referral partners.
  • To further optimize its lead prioritization process, we implemented a comprehensive 73-point workflow system.
  • This system factors in a multitude of variables, including email domain, deal pipeline, meeting attendance, and email opens, to provide sales reps with a priority score for efficient outreach.

Outcomes

90% Reduction

in Sales Outreach Time

50% Reduction

in Manual Tasks

Lockall | Hubspot Dashboard
Lockall | Logo

“John helped us streamline our Hubspot workflows and reporting, reducing sales outreach time and gaining valuable insights into user segments from referral partners across B2B and B2C pipelines. His expertise, attention to detail, and dedication to our success were invaluable. Highly recommended.”

Jonathan

Jonathan Ben Harroche

Cofounder, Kick Digital

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