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40% Growth in MQLs

As the Marketing Operations Specialist for Vaultree, a pioneering data-in-use encryption company, I worked closely with Reesha, Vaultree's VP of Marketing, to transform marketing automation and event operations, leading to significant improvements in lead quality and social media presence.

Location: Dublin, Ireland

Industry: Cybersecurity

Challenges

  • Major cybersecurity events like BlackHat and FSISAC were generating leads, but the team lacked the infrastructure to effectively nurture these high-value prospects
  • The marketing team was data-rich but insight-poor, with critical HubSpot data scattered across unconnected dashboards
  • Sales team needed a more sophisticated way to prioritize leads beyond basic demographic data
  • Marketing assets, particularly valuable whitepapers and thought leadership content, weren’t being leveraged to their full potential
  • Social media presence wasn’t reflecting Vaultree’s position as an industry innovator on Encryption.

Strategy

  • Reconstructed HubSpot architecture with custom dashboards that finally gave Reesha and the team clear visibility into marketing performance
  • Developed an event operations playbook, transforming how we managed leads from major cybersecurity events
  • Created behavioral lead scoring that considered prospect interactions across all marketing touchpoints, giving sales a truly prioritized lead pipeline
  • Implemented sophisticated email nurture campaigns that spoke directly to the needs of cybersecurity decision-makers
  • Seeing the impact of these improvements, Reesha expanded my role to include social media strategy
  • Collaborated with product marketing to turn technical whitepapers into lead generation engines
  • Orchestrated partnership announcements that amplified our market presence.

Outcomes

40%

Increase in MQL

2000+

New Linkedin Followers

35% Improvement

Lead Response Time

25% Increase

Event Lead Conversion Rate

Vaultree | Buyer’s Journey Mapping
Vaultree Logo

John is a fantastic digital marketing professional that I can recommend to anyone looking for demand gen, social media management, marketing ops, SEO, and many more. He is easy to work with, communication is brilliant, he's a fast executor, good strategic thinker, and the quality of his work is outstanding!

Tilo Weigandt

Cofounder, Vaultree

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