40% Growth in MQLs

As the Marketing Operations Specialist for Vaultree, a pioneering data-in-use encryption company, I worked closely with Reesha, Vaultree's VP of Marketing, to transform marketing automation and event operations, leading to significant improvements in lead quality and social media presence.

Location: Dublin, Ireland

Industry: Cybersecurity

Challenges

Major cybersecurity events like BlackHat and FSISAC were generating leads, but the team lacked the infrastructure to effectively nurture these high-value prospects
The marketing team was data-rich but insight-poor, with critical HubSpot data scattered across unconnected dashboards
Sales team needed a more sophisticated way to prioritize leads beyond basic demographic data
Marketing assets, particularly valuable whitepapers and thought leadership content, weren’t being leveraged to their full potential
Social media presence wasn’t reflecting Vaultree’s position as an industry innovator on Encryption.

Strategy

Reconstructed HubSpot architecture with custom dashboards that finally gave Reesha and the team clear visibility into marketing performance
Developed an event operations playbook, transforming how we managed leads from major cybersecurity events
Created behavioral lead scoring that considered prospect interactions across all marketing touchpoints, giving sales a truly prioritized lead pipeline
Implemented sophisticated email nurture campaigns that spoke directly to the needs of cybersecurity decision-makers
Seeing the impact of these improvements, Reesha expanded my role to include social media strategy
Collaborated with product marketing to turn technical whitepapers into lead generation engines
Orchestrated partnership announcements that amplified our market presence.

Outcomes

40%

Increase in MQL

2000+

New Linkedin Followers

35% Improvement

Lead Response Time

25% Increase

Event Lead Conversion Rate

John is a fantastic digital marketing professional that I can recommend to anyone looking for demand gen, social media management, marketing ops, SEO, and many more. He is easy to work with, communication is brilliant, he's a fast executor, good strategic thinker, and the quality of his work is outstanding!

40% Growth in MQLs

Challenges

Strategy

Outcomes

Tilo Weigandt

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